Local Craft Beverages Highlighted on Discover Wisconsin TV


Discover Wisconsin names local wineries, breweries, and distilleries as 2019 Choice Destinations

Madison, WISCONSIN – (March 15, 2019) – Discover Wisconsin, the state’s leading media brand and tourism TV show, will be shining the spotlight on some of Wisconsin’s most amazing craft beverages in an upcoming episode. “Wisconsin’s Craft Beverages – Raise a Glass” premieres Saturday, March 23 at 10am on Fox Sports Wisconsin and is now available to stream on Roku, Smart TV, Amazon Fire, Chromecast, Apple TV, and on DiscoverWisconsin.com.

Co-host Mariah Haberman kicks off the show in La Crosse County where she visits Skeleton Crew Brew, a laid-back winery and brewery in Onalaska, and La Crosse Distilling Co., a distillery specializing in field-to-glass spirits in downtown La Crosse. Co-host Eric Paulsen then explores two other La Crosse County spots. Paulsen learns about the science behind artisanal brews at Turtle Stack Brewery and gets a history lesson at Pearl Street Brewery located in the former La Crosse Footwear building, which brews beautiful beers both traditionally and in wine barrels.

Haberman and Paulsen then head to the Ripon area to experience the stops along the Mascoutin Valley Craft Beverage Trail. Haberman first explores Vines and Rushes Winery, a local-focused winery that uses 100% Wisconsin-grown product and brings people together in a beautiful vineyard setting. She then visits the Hendricks Family Distillery, which produces hand-crafted potato vodka in small batches. Paulsen stops by Rushford Meadery and Winery in Omro to taste mead, wine, and cider in their unique converted schoolhouse and finishes up his time in Ripon at the Knuth Brewing Company for some handcrafted artisan beers and wood-fired pizza.

The craft beverage adventure continues in Stevens Point with the Central Wisconsin Craft Collective. Paulsen’s first stop is Stevens Point Brewery; established in 1857, this iconic brewery serves everything from beer to soda to hard cider and is an originator of craft beverage making in the area. Great Northern Distilling in Plover brings the sophistication of chemical engineering to their craft spirits, producing unique gins, whiskeys, and flavored liqueurs.

Next stop is Sunset Point Winery, a family owned and operated winery with a home-away-from-home feel in downtown Stevens Point that features unique flavors made from local grapes. Haberman wraps up the episode at Central Waters Brewery, one of the most environmentally sustainable breweries in the nation. With a variety of year-round and seasonal brews and flavors that range from simple to bold, there’s something for everyone at Central Waters.

“Wisconsin has always been a bustling bright spot for great food and drink. But the scene with craft beers, wines from Wisconsin-grown grapes, meads made with Wisconsin honey, ciders from Wisconsin-grown fruit, and spirits from Wisconsin grain showcase a boom in this industry we haven’t seen in ages,” said Paulsen. “It’s a welcome development for a state that prides itself on using what we have to make great things. This episode offers just a sample of what visitors from neighboring states and around the world can experience in Wisconsin – in a glass. Or many glasses. I had a ton of fun learning, sampling, and enjoying!”

“Wisconsin’s Craft Beverages – Raise a Glass” will reach Discover Wisconsin’s broadcast network of 600,000 viewers across the upper Great Lakes region, including Wisconsin, Minnesota, Iowa, Northern Illinois, and Upper Michigan. It is also available for streaming on Apple TV, Amazon Fire TV, Roku, Smart TV, and Chromecast. The episode was produced by Amy Wallace. Learn more at discoverwisconsin.com.

About Discover Wisconsin
As the state’s leading media brand, Discover Wisconsin can be seen statewide on Fox Sports North (FSN) Saturday mornings at 10am, on Apple TV, Amazon Fire, Roku, Smart TV, and Chromecast, and online at discoverwisconsin.com. For more on this and other episodes or the broadcast schedule in other areas please visit www.discoverwisconsin.com. Connect with Discover Wisconsin on Facebook, Instagram, Snapchat (discover.wi), Twitter and YouTube.