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Explore La Crosse

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Explore and experience all that La Crosse has to offer! Whether you’re looking for rest and relaxation, outdoor adventure, or quality family time, our free visitor’s guide can help you plan your next vacation. Request yours now and get all the details you need to enjoy our scenic river region!

Visitor Information – Main Office

If you would like additional information regarding the La Crosse Area, please contact us. We look forward to hearing from you.
123 7th Street South, La Crosse, Wisconsin | Monday – Friday 8:00 am – 5:00 pm

Call Us
1 (800) 658-9424 | 1 (608) 782-2366

*We are only open on Saturdays when we have trolley tours for checking in trolley guests.


Travel Wisconsin Welcome Center Rest Area 31

The Travel Wisconsin Welcome Centers  offer free local, regional and statewide brochures and maps. One-on-one advice from trained staff will help you find accommodations, events and attractions that will make your visit memorable.
I-90 Eastbound Mile Marker 1

*Counter and literature rack with tourism information available when the counter is closed. 

Summer Hours

May 1 – October 31
Monday – Saturday 10:00 am – 3:00 pm

Sunday 10:00 am – 3:00 pm
1 (608) 781-0197

Winter Hours

November 1- April 30
Tues-Sat  10:00 am – 3:00 pm

Great River Landing Visitor Information

May – October | Monday – Sunday

Monday – Saturday | 10:00 am – 4:00 pm

Sunday | 12:00 pm – 3:00 pm

Uniquely situated on Wisconsin’s Great River Road, Onalaska’s waterfront has an opportunity to influence the entire region due to the site’s extraordinary features. It serves as the trailhead for the Great River State Trail which connects 101 miles of interconnecting state bicycle trails, and offers access to the 120-acre ecologically diverse Wittenberg Marsh, the Onalaska Spillway, the Black and Mississippi Rivers, and Lake Onalaska.
101 Irvin Street Onalaska WI 54650

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Contact us form on the contact page

Explore La Crosse is looking for a variety of lively, authentic creators to partner with!

Interested in being a Travel Ambassador or Influencer?