Become a Member With Explore
La Crosse

Let us help bring awareness to your business and this unique destination.

Let’s Create More Business

Thank you for visiting the La Crosse County Convention & Visitors Bureau website. As the liaison between area visitors and the businesses who ultimately serve as their hosts, we are a primary source of information about the area, as well as a promotional agency for local businesses and events. Our goal is to provide the most up-to-date, comprehensive information possible and proudly represent our member businesses and community.

Membership 2025

Membership Information

With over 600,000 website visitors a year, our user-friendly website is a hotspot for travelers and locals alike, putting your business front and center! Your member profile shines where people are already looking. Check out for more membership perks below!

2025 Membership Benefits

The La Crosse Region is just a short commute away from major Midwest hubs such as Madison, Milwaukee, Des Moines, and Chicago!

Core Membership Benefits

Responsive Website Listing
Get featured on Explore La Crosse’s website to attract visitors who are searching for local attractions, accommodations, dining, and more. 
Explore La Crosse Visitor Guide Listing
Your business will be included in our comprehensive, printed visitor guide, available at key tourism touchpoints, and distributed across the region to ensure high visibility. 75K printed annually, distributed throughout the country and Canada, and promoted digitally on our website. 
Local Brochure Distribution
Receive the opportunity to distribute your brochures in Explore La Crosse’s local brochure racks, strategically placed in high-traffic tourism areas. 
Explore La Crosse Events Calendar
Promote your events on our Explore La Crosse website events calendar to ensure they are noticed by both locals and tourists planning their visits. 
Free Business Photography
We offer free professional photography for your business to help showcase your unique offerings and enhance your marketing materials.

2024 Highlights

Website
638K Sessions
469K Users

Viral Videos
1.7 Million Views Combined

Sweepstakes
7 Contests
35K+ Entries

Influencer Content
490K+ Impressions

A couple smiling while looking off a balcony of downtown la crosse

Additional Opportunities

Blog Feature
Gain exposure through features in relevant blog posts, highlighting your products or services and attracting new visitors with seasonal promotions, events, and tourism content.
Social Media Feature
Get featured across Explore La Crosse’s social media platforms including Instagram, Facebook, and TikTok, expanding your reach and boosting your online presence.
Influencer, Ambassador, and Travel Writer Hosting
Host influencers, ambassadors, and travel writers to showcase your business to their followers, leveraging their established audiences to build awareness.
Explore La Crosse Sweepstakes Showcases
Participate in Explore La Crosse sweepstakes showcases, giving your business a chance to be featured as part of exciting promotional giveaways.
Industry News and Regional Analytics
Explore La Crosse has access to regional industry analytics including where visitors are come from, what they are spending where, how long they are staying, and more during any given period.