The opening night parade for the La Crosse Rotary Lights takes place at 5:00 PM on Friday, November 27, 2026, through downtown La Crosse, followed immediately by the opening ceremony and fireworks at Riverside Park.
Parade & Opening Night Details
- Date & Time: Friday, November 27, 2026, starting at 5:00 PM
- Parade Route: Through downtown La Crosse, ending near Riverside Park (100 State St, La Crosse, WI 54601)
- Opening Ceremony & Fireworks: Begins immediately after the parade finishes, at approximately 6:00 PM
Event Highlights
- Display Dates: November 27 through December 31, 2026 (the 32nd annual celebration)
- Hours: Daily from 5:00 PM to 10:00 PM (Exceptions: Christmas Eve and Christmas Day from 5:00 PM to 9:00 PM; New Year’s Eve from 5:00 PM to 1:00 AM)
- Admission: Free, though voluntary non-perishable food and cash donations are strongly encouraged to help feed the Coulee Region.
- Features: Over 3 million lights, walking or driving paths, carriage and hay rides, live reindeer through December 23, and free s’mores.
