Downtown La Crosse has transformed throughout history and continues to do so by renovating and growing our city center. The blueprint of our great city has never remained exactly the same, it has reinvented itself with each new era. Come Downtown and watch us grow, as we honor our past, build in the present and plan for the future. We are growing greater everyday and creating a community with even more opportunities to shop, eat, live, work and play! Come grow with us!