Our Business Creates More Business for You
We’re all about bringing more people to your business! By promoting our region as a top destination for visitors, conventions, workshops, meetings, and trade shows, we help drive visibility and growth. Tourism touches everyone—whether directly or behind the scenes—making a positive impact that’s felt throughout the entire community.
Membership Information
With over 600,000 visitors a year, our user-friendly website is a hotspot for travelers and locals alike—putting your business front and center! Your member profile shines where people are already looking. Check out more membership perks below!


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Member’s Testimonies
Our members say it best—take a look at what they love about being part of Explore La Crosse!
Last year, more than 70,000 pilgrims visited the Shrine of Our Lady of Guadalupe, but we still hope to get the word out to many others who do not yet know about the Shrine. We recently discovered that explorelacrosse.com is driving more traffic to our website than any other source. We are grateful for the excellent work that they do promoting the many beautiful attractions in our wonderful city.
Leif E. Arvidson | Executive Director
Shrine of Our Lady of Guadalupe
I just want to mention that I hear so many good things about Explore La Crosse and I think you and your Team are amazing! I am so proud to be affiliated with you and to be a member of this beautiful and wonderful city!
Karen Bressi | Owner
Generous Earth Pottery