Let us help bring awareness to your business and this unique destination.

Our Business Creates More Business for You

Our goal is to bring people to your business.  We’ll do this by promoting our area as a great place to visit and as an ideal location for conventions, workshops, meetings, and trade shows.  All businesses benefit from tourism either directly or indirectly.  Because so many people are engaged in our industry in some manner, the influence is felt throughout the community.

Membership Information

Our user-friendly website draws over 500,000 visitors a year, making your membership business profile a highlight among much sought-after information. Find additional membership benefits below!

Last year, more than 70,000 pilgrims visited the Shrine of Our Lady of Guadalupe, but we still hope to get the word out to many others who do not yet know about the Shrine.  We recently discovered that is driving more traffic to our website than any other source.  We are grateful for the excellent work that they do promoting the many beautiful attractions in our wonderful city.

Leif E. Arvidson | Executive Director
Shrine of Our Lady of Guadalupe

Membership Application

I just want to mention that I hear so many good things about Explore La Crosse and I think you and your Team are amazing! I am so proud to be affiliated with you and to be a member of this beautiful and wonderful city!

Karen Bressi | Owner
Generous Earth Pottery

Already a Member?


Deb Carlson
Director of Membership and Grants
123 7th Street South, La Crosse, WI
Direct: 608-782-2286
Toll Free: 800-658-9424