Drift Mercantile Co. opened as a modern take on the general store, and is located in one of downtown La Crosse’s oldest commercial properties. Drift is a part of Pearl Street West – a local shopping destination owned and operated by a local family. ​

​Featuring a curated selection of locally made and inspired goods–selling everything from in-house designed and silk-screen printed apparel, to locally crafted gifts and art, Drift Co. is a must-stop for anybody traveling through La Crosse and the surrounding Driftless region!