TJ’s La Crosse Shop offers the area’s largest selection of Wisconsin and La Crosse souvenirs. From in-house designed and screen-printed apparel to authentic Wisconsin cheese and specialty foods, the shop showcases the best of the region! Conveniently connected to Drift Mercantile, The Pearl Coffee House, and The Pearl Ice Cream Parlor & Confectionery, it is part of La Crosse’s only historic walking mall, creating a unique shopping destination.

The shop also features a wide variety of specialty items, including the iconic Cheesehead® and other fun foam cheese products, Green Bay Packers and Wisconsin Badgers merchandise, plush toys, tote bags, kitchenware, and its own exclusive cartoon apparel line, The Cheddarheads—a Wisconsin original since the 1980s.