Our Mission

The La Crosse County Convention and Visitors Bureau builds awareness of the Upper Mississippi Valley region as a global tourism destination. Increasing revenue and stimulating economic development, enhancing visitor spending and overnight stays, will be realized by promoting leisure travel, conventions, sports, and events while highlighting our region’s natural beauty and showcasing the talents of our residents for all communities.

Meet the Explore La Crosse Staff

Meet the 2022 Board of Directors

President – Dan Wick | Onalaska Parks & Rec Dept.
Vice President – Val Erickson | Hampton Inn Onalaska
Treasurer – Chris Roderique | Piggy’s / Uno Venti
Secretary – Dave Ring | Kwik Trip

Board:
Patrick Barlow | Village of Holmen
Stephen Cohen | Edward Jones
Dan Stevens | City of Onalaska
Cassandra Hanan | Town of Campbell
Scott Neumeister | City of La Crosse
Cherryl Jostad | City of La Crescent
Ashley Santolin | Mayo Clinic Health System
Jay Patel | Quality Inn, County Inn, EconoLodge
Jennifer Burch | Courtyard by Marriott
Kaylnn Krueger | The Charmant Hotel
Lynn Zielke | Best Western, La Crescent
Pamela Maas | Gundersen Health System
Nathan Franklin | Gundersen Health System
Pat Stephens | Irishfest / Rotary Lights
Pete Boese | Radisson Hotel
Ryan Johnson | The Crow / Howie’s / Big Al’s
Vicki Markussen | Engage Greater La Crosse