Our Mission
The La Crosse County Convention and Visitors Bureau builds awareness of the Upper Mississippi Valley region as a global tourism destination. Increasing revenue and stimulating economic development, enhancing visitor spending and overnight stays, will be realized by promoting leisure travel, conventions, sports, and events while highlighting our region’s natural beauty and showcasing the talents of our residents for all communities.
Meet the Explore La Crosse Staff
A.J. Frels
Executive Director
Email: Frels@ExploreLaCrosse.com
Phone: (608) 782-2367
Michelle Hoch
Director of Finance & Human Resources
Email: Hoch@ExploreLaCrosse.com
Phone: (608) 782-2087
Jeremiah Burish
Director of Sports Sales & Events
Email: Burish@ExploreLaCrosse.com
Phone: (608) 782-2250
Ben Morgan
Director of Group Sales & Sports Services
Email: Morgan@ExploreLaCrosse.com
Phone: (608) 782-2220
Jay Fanta
Director of Convention Sales
Email: Fanta@ExploreLaCrosse.com
Phone: (608) 782-2298
Haleigh Doyle
Director of Media & Marketing
Email: Doyle@ExploreLaCrosse.com
Phone: (608) 782-2211
Deb Carlson
Director of Membership & Grants
Email: Carlson@ExploreLaCrosse.com
Phone: (608) 782-2286
Janet Dahl
Tourism & Volunteer Services
Email: Dahl@ExploreLaCrosse.com
Phone: (608) 782-2327
Contact Us!
Explore La Crosse
Email: Info@ExplorelaCrosse.com
Phone: (608) 782-2366
Meet the 2020 Board of Directors
President – Dan Wick
Vice President – Billy Bergeron
Treasurer – Chris Roderique
Secretary – Val Erickson
Past President – Pamela Maas
Board:
Patrick Barlow | Village of Holmen
Steven Cohen | Village of West Salem
Dan Stevens | City of Onalaska
Cassandra Hanan | Town of Campbell
Scott Neumeister | City of La Crosse
Cherryl Jostad | City of La Crescent
Ashley Santolin | Mayo Clinic Health System
Dan Wick | Onalaska Parks & Rec. Dept.
Dave Ring | Kwik Trip, Inc.
Jay Patel | Quality Inn, County Inn, EconoLodge
Jennifer Burch | Courtyard by Marriott
Kelsey Williams | Fayze’s
Larry Jensen | CliftonLarsonAllen, LLP
Madeline Behringer | Best Western, La Crescent
Michel Gabbud | The Charmant Hotel
Nathan Franklin | Gundersen Health System
Pat Stephens | Irishfest / Rotary Lights
Pete Boese | Radisson Hotel
Ryan Johnson | The Crow / Howie’s / Big Al’s
Troy Sargent | Duluth Trading
Val Erickson | Hampton Inn
Ad Hoc
Art Fahey | La Crosse Center
Neal Zygarlicke | La Crosse Area Chamber of Commerce
Terry Bauer | Downtown Main Street (DMI)
Eileen Krenz | La Crescent Area Chamber of Commerce
Executive Director LCCVB
A.J. Frels