• It’s National Travel & Tourism Week!

    Celebrate National Travel & Tourism Week with us and learn why it should matter to you! Learn more on the future of travel and the critical role our industry will play in reconnecting travelers and more!

  • We’re Biased- Best Midwest Holiday Towns

    With twinkling lights adorning historic downtown streets, festive markets brimming with local charm, and breathtaking views of snow-dusted bluffs, the La Crosse Region captures the magic of the season like no other.

  • Shop Small and Keep it Local

    Find one-of-a-kind items, your favorite organic-grown produce, and support your local community and businesses to feel great about your purchases.

  • Welcome to 12 Days of Frothbite Giveaways!

    This December, Explore La Crosse partnered with special businesses to offer 12 Days of Giveaways to the amazing explorers who love our region! Giveaways include Snow Much Fun Ski Passes and Tasty Tours to Date Nights, Treat Yourself Packages and more! Oh, and did we mention the Grand Prize Giveaway is a Cozy Overnight Stay…

  • Rotary Lights Getaway Sweepstakes

    Enter to win the Rotary Lights Getaway Sweepstakes! Explore the Region famous for colorful ancient bluffs, delicious cuisine, unique local shopping, seasonal craft beverages, outdoor adventures, and cozy hideaways.

  • Upcoming Festivals In The La Crosse Region

    Welcome to the vibrant world of festivals in the La Crosse Region! From lively music festivals that echo through the bluffs to charming cultural events that honor centuries-old traditions, there’s something for everyone to enjoy amidst the scenic beauty of the La Crosse Region.

  • Fall Getaway Guide For The La Crosse Region

    The Shrine of Our Lady of Guadalupe The Shrine of Our Lady of Guadalupe will forever be a spiritual destination for visitors from all over the world. The Shrine is nestled in on over 100 acres of God’s Country in the Mississippi River Valley. You won’t find any other place that can match the beauty…

  • Fall Flavors With A View

    Relax, Sip and Savor Rich Flavors This Autumn in the La Crosse Region! Whether you’re warming up with a hot mulled cider after a scenic walk through Riverside Park or sipping on a creamy hot cocoa by a fireplace, we’ll guide you to the best spots to enjoy these comforting beverages and meals during this…

  • Crisp Breezes and Cozy Cabins: Your Fall Travel Checklist to the La Crosse Region

    Prepare to roll up your sleeves and get messy with these unique, hands-on activities! Get up close and personal with adorable farm animals, paint or be painted on, and dig into the great outdoors with all things gardening!

  • Scenic Fall Hikes In The La Crosse Region

    Don’t miss the “golden” opportunity to see fall in the La Crosse Region! You can hike among the mighty bluffs, peak into the orange and red leaves along the rivers and waterways, and wander through the many trails in the woods of the region.