• The Great River Road Trip

    Recently voted No. 1 of USA Today’s 10 Best Scenic Drives, the Great River Road is both a National Scenic Byway and an All-American Road that traverses ten states along the Mississippi River. The La Crosse Region and the famous Driftless bluffs proudly sit on the route. The region is part of the 33 Mississippi…

  • Memories By The Boatful

    From seasoned paddlers and boaters to newcomers eager to try water sports, adventure awaits around every bend. Explore these unique on-the-water experiences and add a splash of excitement to your visit!

  • Best Memories of 2025 Photography Sweepstake

    Enter to win an outdoor, adventure package within the La Crosse Region. This sweepstake is designed to immerse you in the beauty of the region with fun experiences, activities, and shopping.

  • La Crosse Region Maps

    Don’t miss the “golden” opportunity to see fall in the La Crosse Region! You can hike among the mighty bluffs, peak into the orange and red leaves along the rivers and waterways, and wander through the many trails in the woods of the region.

  • Post-Holiday Hustle: Best Ways to Get Active this New Year

    As the holiday season comes to an end and the New Year begins, the La Crosse Region offers numerous ways to stay active and make the most of the winter months. Explore scenic snowshoeing or hiking trails in the bluffs, or visit one of the many gyms in the area.

  • Epic Activities for Kids in the La Crosse Region

    Discover a world of excitement and adventure for your little ones in the La Crosse Region! Find epic activities designed to ignite the imagination of kids and create lasting memories. Fun for big and little kids, these adventures are a big hit for families in the La Crosse Region. Check out all the ways you…

  • Winter Hidden Gems In The La Crosse Region

    Hit the slopes, see magical twinkling lights, dine at romantic restaurants or even find hidden winter gems! The La Crosse Region has something for everybody, whether you’re looking to stay cozy and warm inside or get active in the cool air. Enjoy a weekend away in the La Crosse Region.

  • Warm-Up & Play in Fresh Winter Air!

    Silent Sports in the La Crosse Region Hiking & Fat Tire Biking Special to the La Crosse Region with our fabulous bluffs and vistas are the miles and miles of trails to hike and fat-tire-bike! Grandad Bluff, a La Crosse gem, had six new miles created called the Gateway Trails. It’s become the perfect place…

  • 6 Epic Towns Along Wisconsin’s West Coast

    Wisconsin’s West Coast is a hidden gem that offers visitors a unique mix of natural beauty, historic charm, and vibrant culture. Stretching along the Mississippi River, this region is home to a variety of small towns that each offer their own distinct flavor and personality.

  • Rotary Lights Getaway Sweepstake 2025

    Enter to win an outdoor, adventure package within the La Crosse Region. This sweepstake is designed to immerse you in the beauty of the region with fun experiences, activities, and shopping.