The Pearl Ice Cream Shop

Get the scoop at The Pearl Ice Cream Shop!

Savory Treats No Matter the Season!

Located on Pearl Street in Historic Downtown La Crosse, The Pearl has become a local staple. Travel back in time at the authentic 1930’s shop with an old, wooden counter, vintage milkshake machines, and more. The Pearl sells over 20 homemade ice cream flavors made with their vintage soda fountain. Whether you prefer classic vanilla and mint chocolate chip or choose to be daring with blue moon and black licorice flavors, get your scoop served on a fresh waffle cone! If hard-serve ice cream or milkshakes are not your style, don’t worry… they have Ice Cream Pops, Ice Cream Sandwiches, coffee and handcrafted chocolates to try too!

Celebrating Good Times!

This year marks over 25 years in business! This milestone celebrates becoming a pillar of the region, serving their fresh ice cream made with local Wisconsin dairy. Visitors can mix and match flavors with two scoops or more. Local favorites range from Mississippi Mud, Snappin’ Turtle, Salted Caramel!

Special Features

The ice cream made at The Pearl is all made from local central Wisconsin Dairy and made fresh in small batches. They typically go through 43 gallon tubs of ice cream in the summer-time so you know it’s always fresh! You may also smell a sweat aroma as you walk in from their homemade waffle cones and fudge. Their fudge is truly one-of-a-kind as they have one chocolate maker, and their chocolates are only available in the La Crosse store or at House On The Rock. You can keep the fun going all night long as they have extended hours in the summer!

Watch to see the “scoop” on The Pearl Ice Cream Parlor & Confectionary:


We’ve got the inside scoop! It’s always a good time at The Pearl Ice Cream Parlor and Confectionary! #fyp #icescream #candyshop @thepearlicecreamparlor

♬ Swing Jazz Life Music – HaeguMusic

Stop in for a sweet treat any day for real Wisconsin Dairy!