Beer, Wine, and Cheese Fest | Taster's Eve

We are excited to announce the Between the Bluffs Taster’s Tour is BACK in 2026!

Friday, April 24, 2026 | 5PM – 9PM

* More vendors & participating establishments are continually registering, so check back often for more information! *

NEW THIS YEAR!

ALL ticket holders for the Beer, Wine, and Cheese Festival will receive one (1) wristband that will guarantee $1 off ALL beer purchases, all night. AND a raffle ticket to win Between the Bluffs swag with an hourly giveaway, a grand-prize of 2 VIP tickets, and an overnight stay for our 2026 Beer, Wine & Cheese Fest event.

AND there will be pizza, giant pretzels, and cocktails for purchase available from Pearl Street Brewery! Plus additional food for purchase from a Taco Broz!

VIP TICKET HOLDER PERKS

VIP Ticket Holders will receive two (2) drink tickets, one (1) food ticket, plus $1 off beer with a wristband and a chance to win hourly giveaways, live music, and a looping shuttle to and from hotel and downtown stops!

GA TICKET HOLDER PERKS

GA Ticket Holders will receive $1 off beer with a wristband and a chance to win hourly giveaways, live music, and a shuttle to and from hotel and downtown stops.

HOP-ON, HOP-OFF SHUTTLE

The shuttle follows a continuous loop from 5PM – 9PM. Shuttles will pick up and drop off every 30 to 40 minutes at each stop. Between the Bluffs will provide complimentary bottled water for the shuttles.

** Note: Not all participating locations will be on the shuttle route as stops will be located near areas of high interest. **

TASTER’S EVE MAP

You may be thinking, “Wow, this Taster’s Tour seems SO cool, but where do I even start?” Between the Bluffs has created a 2025 TASTER’S EVE MAP* for your convenience so you can see which establishments are partaking in the event, plan your route so you don’t miss any deals, and get general directions if needed. Follow the link above to a map of Downtown La Crosse and begin planning your Taster’s Eve right now!

*The map is subject to change

* More vendors & participating establishments are continually registering, so check back often for more information! *

2025 Taster’s Tour Vendors

We had wonderful vendors participating for 2025 Vendors, check them out below.