BTB Beer, Wine & Cheese Festival | Taster's Eve

We are excited to announce the Between the Bluffs Taster’s Tour is BACK in 2025!

Friday, April 25, 2025 | 5PM – 10PM

* More vendors & participating establishments are continually registering, so check back often for more information! *

SPONSORSHIP & MEDIA KIT

DIGITAL PROGRAM

VIP ticket holders for the Beer, Wine, and Cheese Festival will receive Drinks and a redeemable food coupon for one (1) free meal from a vendor on Taster’s Eve.

HOP-ON, HOP-OFF SHUTTLE

The shuttle follows a continuous loop from 5PM – 10PM. Shuttles will pick up and drop off every 30 to 40 minutes at each stop. Between the Bluffs will provide complimentary bottled water for the shuttles.

** Note: Not all participating locations will be on the shuttle route as stops will be located near areas of high interest. **

TASTER’S EVE MAP

You may be thinking, “Wow, this Taster’s Tour seems SO cool, but where do I even start?” Between the Bluffs has created a 2024 TASTER’S EVE MAP* for your convenience so you can see which establishments are partaking in the event, plan your route so you don’t miss any deals, and get general directions if needed. Follow the link above to a map of Downtown La Crosse and begin planning your Taster’s Eve right now!

*The map is subject to change

* More vendors & participating establishments are continually registering, so check back often for more information! *

2025 TASTER’S EVE VENDOR REGISTRATION FORM

Tasters Eve will be held on Friday, April 25, 2025 in partnership with the Annual Between the Bluffs Beer, Wine & Cheese Festival. Between the Bluffs will provide complimentary promotion and complimentary shuttle service for Between the Bluffs ticket holders. If you have any questions, please email btb@explorelacrosse.com.

VENDOR REGISTRATION COMING SOON