April 27, 2024 | 12PM - 6PM

Beer, Wine & Cheese Fest Tickets

There's No Place To Fest Like Between the Bluffs! Get Your Tickets for the 2024 Event!

April 27, 2024 | 12PM – 6PM

Tickets Are On Sale Now!

The Merch store closed on March 31st, limited merch available at the festival.

View your desired ticket options below.

General Admission Tickets

$ 65 .00

General Admission Tickets Include:

  • Access To Event 2pm-6pm
  • Souvenir sampling glass
  • Sampling of beer, wine, and cheese
  • Live music
  • Tasters Eve events on Friday, April 26, 2024
  • Free shuttle for Tasters Eve event and on day of Fest from and to host hotels
  • Voucher for La Crosse County Tavern League “Safe Ride Home” upon request

Designated Driver Tickets

$ 30 .00

Gillette Pepsi is the official sponsor
Designated Driver Tickets Include:

  • Access to event from 2pm – 6pm (NO VIP ACCESS).
  • Enjoy free water & soda, music, entertainment, and food samples.
  • Does NOT include tasting glass or beverage sampling.


$ 105 .00

VIP Tickets Include:

  • VIP and Brewers Reception | Friday, April 26, 2024
  • Private access from 12PM – 2PM before the general admission entry at 2PM
  • On-site VIP parking
  • VIP special gift
  • VIP tent to enjoy private sampling of specialty items offered by the beer, wine, and cheese exhibitors as well as catered meal in VIP tent
  • 2 Free Pearl Street Brewery Drinks and 1 Free Food Coupon Redeemable at a vendor on Taster’s Eve (April 26th) @ Pearl Street Brewery

First Opportunity to Purchase

  • This option gives you the First Opportunity to Purchase VIP tickets in 2025 prior to going on sale to the general public.
  • If you would like to have the First-Opportunity-to-Purchase VIP tickets in 2025, be sure to purchase this option via the prompts. 
  • This is a per transaction fee, not per ticket.
  • Not refundable and does not go toward price of tickets.
  • 2024 VIP ticket First-Opportunity-to-Purchase buyers:
  • When: Friday, March 1st, 6:00 am – 6:00 pm
  • How: Use code sent to your email for purchasing early through online ticketing system

** No hidden fees at checkout! **