Just Name Your Niche in La Crosse

Discover savory craft beverages and sophisticated shops, epic festivals and live entertainment, exciting angling, and over 100 miles of trails in the La Crosse Region. Your next adventure is just a road trip away!

The La Crosse Region Bursts with Adventure as Unique as Each Explorer.

The La Crosse Region is mere hours from the hustle and bustle of Midwest hubs and is nestled between ancient bluffs along the Mississippi River. Discover exciting flavors, charming history, captivating views, and unparalleled outdoor recreation!


The La Crosse Region is just a road trip away and offers authentic experiences as unique as each member of your entourage. Brimming with adventure suitable for all ages, the area is famous for savory flavors, colorful culture, captivating vistas, and diverse attractions. From goat yoga, swimming and trolley tours to riverboat cruises, hiking and homemade Wisconsin ice cream – get ready to make memories with those that matter most between the bluffs and along the Mississippi River.

Elevate the Outdoors

Whether you prefer to wander the multiple rivers or traverse the La Crosse Region’s miles of trails, you’ll quickly find yourself immersed in local adventure! Hit the water by canoe or kayak and find trails ideal for a relaxing float or an exciting excursion. If the coasting along shorelines or amidst ancient bluffs better suits your niche, the area offers over 100 miles of paved and gravel trails. Visitors can find a wide variety of hiking, mountain biking, and cycling opportunities and rental options perfect for getting active amidst the famous topography.

The Savory Side

The La Crosse Region is famed for outstanding food and beverage havens. If you’re in search of the finer things and decadent fares, Lovechild and the Charmant are excellent stops during your visit. Burgers and classic bites, ethnic entrees, and retro martini bars abound but around every riverbend is an outdoor dining oasis. With the many waterways of the La Crosse Region, waterside and patio dining promises great food and event better views. Drink in adventure along the Coulee Craft Beverage Trail with the local distillery, four breweries, and ten wineries!

Family-Friendly Fun

Discover a world of excitement and adventure for your whole family in the La Crosse Region! Find epic activities designed to ignite the imagination of kids and create lasting memories for years to come. These adventures are a big hit for families in the La Crosse Region. From goat yoga, pottery painting and jump parks to nurf wars, gnome hikes and the Children’s Museum, these experiences are fun for both big and little ones!

NEW Trolley Tour Experiences

Ride into the historic tales of the La Crosse Region and enjoy various famous stops along each route! From June through September, Explore La Crosse offers four different Trolley Tour Experiences that explore the area’s beautiful riverfront, historic districts, and famous, scenic parks. Tour themes range from historical architecture and all-things-La Crosse to the region’s macabre past and exciting autumn excursions.

Get Festive Year-Round

Perhaps nothing says as much about a community as the manner in which it comes together to celebrate. Local festivals are the perfect way to learn about the culture of a place–its people, traditions, and values. Every area has its quirky small-town festivals, and the La Crosse Region is no exception; from Kornfest, June Dairy Days, Country Boom, Oktoberfest, and Applefest, to Moon Tunes, Between the Bluffs Beer, Wine and Cheese Festival, and Rotary Lights. There’s always a good excuse for celebrating together year round.

Shopping & Downtown

Historic Downtown La Crosse is a famed regional gem. Located next to Riverside Park on the Mississippi River, it shines with unique architecture and thrives with a variety of small businesses, restaurants, and shops.
The La Crosse Region has the largest shopping district in nine counties and is worth the trip! Finding one-of-a-kind gifts and souvenirs is easy, especially if you love to shop small. Onalaska also boasts a multitude of commercial stores and the Valley View Mall.

The Ancient Topography

The La Crosse Region is nestled in the Driftless Region – a unique part of the world with unparalleled views and ancient, distinct topography. “Drift” refers to glacial drift: the rock and sediment deposited by a glacier as it moves over an area of land. A small piece of the Upper Mississippi Region was left untouched during the last Ice Age, leaving no glacial erosion or deposits. While surrounding landscapes were flattened by glaciers, the Driftless Region remains with its original, rugged terrain. The natural topography reaches into parts of the Upper Midwest – however, the La Crosse Region is special; located where the Mississippi River and Driftless Region collide, beside the Great River Road.

View Signature Sights

The Great River Road is both a National Scenic Byway and All-American Road that traverses through ten states along the Mississippi River. The La Crosse Region and our famous, Driftless bluffs proudly sit on the route. Our region is part of the 33 Mississippi River towns along Highway 35, and welcomes the many visitors the scenic drive brings every year. Three famous stops while traveling the Great River Road include Grandad Bluff in La Crosse, Great River Landing in Onalaska, and Apple Blossom Scenic Overlook in La Crescent, Minnesota. It’s no secret the area is famous for breathtaking landscapes, historic monuments, legendary parks, and a plethora of other outstanding sights.

No matter your niche, your next adventure is calling and is just a road trip away. Celebrate this season where fun knows no bounds – the La Crosse Region awaits!

2024 Official Visitor Guide

With the best things to do, upcoming festivals, family fun, and renowned business listings, this guide is your road-map to an exceptional La Crosse Region experience!

Spring & Summer Bucket List

Make your warm-weather adventures count with the endless memories, indoor and outdoor fun and exciting excursions of the La Crosse Region!