• Channel the Flannel at Hidden Hills!

    Autumn is officially here and the La Crosse Area is beaming with fall-filled activities to spice up the average weekend plans! It’s time to throw on your coziest sweater and take a beautiful scenic road trip through rolling bluffs painted with fall colors to uncover what adventures lie in Hidden Hills. A hidden gem for…

  • Weekend Wanders in West Salem

    The perfect destination for wandering travelers to call home; The Village of West Salem is a glowing surprise found in the scenic beauty of Coulee Region bluffs!

  • 3 Road Trips to Take in 2026

    1. Great River Road Excursion Enjoy beautiful scenery, access to excellent hiking, fishing, scenic overlooks, and the picturesque vistas of the Mississippi River along the Wisconsin Great River Road. The National Scenic Byway sits on Highway 35 and covers 250 miles of adventure and river towns in Wisconsin. Sunny the Sunfish & Great River Landing…

  • Proudly Found on an All American Road

    The La Crosse Region proudly lies along the Great River Road, now designated as an All American Road. “In order to reach the ‘All American Road’ status, the drive must be a tourism attraction unto itself. With multiple intrinsic qualities and one-of-a-kind features that can be found nowhere else…” Explore La Crosse is thrilled to…

  • Fall Photo Sweepstakes

    The natural beauty and recreation abound in the La Crosse Region during the Autumn season and we want to see your pics! With everyone carrying their smartphones these days, we know you’ve captured a few fantastic shots!

  • Explore Again. Safely.

    Summer is still here and adventure is calling. The La Crosse Region packed with opportunities to explore safely and responsibly. From recreation and camping to sipping your favorite wine, you can maximize the rest of your summer with these 5* activities.

  • 10 Explore La Crosse Road Trip Tips

    When the time is right, venture to the La Crosse Region! Centrally located on I-90 between Minneapolis-St. Paul, Dubuque, Des Moines, Madison, Milwaukee, and Chicago, the Region is easily accessible and just a road trip away.

  • Find Your Travel Style!

    Find out your Traveling Style and when you’re ready, use your results to plan your road trip to the La Crosse Region! Your Traveler ID can help you plan the perfect trip with adventure suited to you and your interests! Find your traveling style and get ready to make memories that’ll last a lifetime during…

  • NEW Photography Scavenger Hunt

    From landmarks, such as Grandad Bluff and Sunny the Sunfish, to activities like canoeing or hiking, there are endless opportunities to snap a memory in this stunning Region.  Put simply, natural beauty and fun recreation are easy to come by in the La Crosse Region and with everyone carrying their smartphones these days, we know…