5 Things to Know Before You Go: Between the Bluffs Beer, Wine, and Cheese Festival 2022

Everything feels just fine when you have beer, cheese, and wine!

Are you excited to fest between the bluffs?

Hosted at the Oktoberfest Fairgrounds in La Crosse, Wisconsin, Between the Bluffs Beer, Wine, and Cheese Fest will feature crisp beer, scrumptious wine, and savory cheese and meats from nearly 100 craft vendors! Sample different beers, seltzers, sausage, cheese curds, wine, and more! Don’t forget to photograph your festive entourage and share your photos with our hashtag #explorelacrosse and #btbfest!

Can’t wait to mingle and taste-test all the samples?

Here are a few insightful things to know before you indulge in all the great offerings of Between the Bluffs Beer, Wine, and Cheese Fest. 

1. Being prepared is the key to success!

You will need to bring a few things with you on the day of the event. Ensure you have your tickets, a photo ID (driver’s license), and cash for apparel and games! It will also be beneficial to review the parking information for the event prior to showing up. Handicapped accessible parking will be available just North of the grounds and VIP ticket holders will have their very own parking area. Between the Bluffs will also provide water, but it can never hurt to be overly prepared.

2. You can be a VIP.

If you work quickly, you may be able to still snag VIP tickets before they all sell out so you can enjoy all the fun of general admission and more! The VIP experience spans further than Saturday as VIP ticket holders receive two free drinks from Pearl Street Brewery and a redeemable meal coupon for Monkey Business Food Truck on the Friday of Taster’s Eve. All you need to do it stop in at Pearl Street Brewery on Friday! VIP tickets also include on-site parking, a special gift, and access to the VIP tent during the Beer, Wine, and Cheese Fest. In addition, VIP guests have the opportunity to start sampling earlier, before General Admission attends. You read that right – VIPs are allowed into the festival at 12 pm… a whole two (2) hours earlier than GA! Avoid the lines and take your time to chat with the vendors; after all, early access to a Wisconsinite’s dream diet (beer, wine, and cheese) ain’t too shabby!

3. The weekend starts earlier than Saturday.

The fun kicks off on Friday night with Taster’s Eve!! Enjoy drink specials from 5 pm -11 pm, thanks to local establishments, vendors, and Pearl Street Brewery for partnering together to bring fest goers a budget-friendly night out. Stop in at Pearl Street Brewery on April 22nd for live music and VIP guests will receive a complimentary meal and drink! Plus, this year ANYONE, not just ticket holders, can use the FREE shuttle that will consistently loop between stops. Discounted drink prices, live music, and free transport? Now that is what we like to call a win-win!

4. Safety remains a top priority.

With an outdoor venue, safety continues to remain on the top of our priority list. Additionally, the grounds are located in close proximity to an assortment of downtown lodging options – no need to leave town after a day of sampling! There is also a shuttle available as a responsible transportation option. Interested in attending the event with a friend as a designated driver? No problem – Between the Bluffs fully supports safe transport after sampling which is why we sell Designated Driver tickets at the door for just $20 each! Designated Driver Ticket Holders will not be allowed to sample during the event, but have full entry so they can still enjoy the fun, nonalcoholic offerings of the fest with their friends. No underage drinking is allowed, and all attendees will be ID’d and wrist banded upon entry. A valid 21+ ID is required to enter the grounds with no exceptions. These regulations allow Between the Bluffs to supply a fun time while keeping everyone safe along the way.

5. Your complimentary glass is for sampling.

Upon entry to the festival comes a complimentary, commemorative souvenir sampling glass for you to use throughout the day. You can expect the pours to be 2-ounces or less for beer and 1-ounce or less for wine. However, you can help yourself to as many samples as you’d like throughout the event… please keep in mind that overly intoxicated attendees may be asked to leave. Thus, sample responsibly and don’t forget a water here and there.