47th Annual  Custom Auto Show

Mar 17, 2023 to Mar 19, 2023

The La Crosse Center, 300 Harborview Plaza
La Crosse WI, 54601


Event Website


God’s Country Racing Association, LTD is proud to present it’s 47th Annual Custom Auto Show. This year’s show will be March 17-19 2023. This facility has brilliantly lit show spaces in which your car and other displayed items will be effectively arranged in order to show them off to their best advantage.

The special attraction of our show adds variety and continues to spark public interest. The variation in show features is designed to maintain return attendance and attract new attendees. Some of the features GCRA has had in the past include Dick Trickle, Green Bay Packer players, Mark Martin simulator, NHRA Top Fuel Funny Cars, NHRA Pro Street Cars and several other features. Past shows have also included a local media challenge that allowed local media celebrities to compete in an automotive-oriented contest. The money raised by the media events is donated to the selected charity.

The Custom Auto Show provides entertainment for participants, children and attendees. Each show displays some of the finest vehicles in the Midwest. Vehicles displayed in previous shows have included street rods, antiques, competition vehicles and custom motorcycles. Participants have traveled as far as 400 miles to display their vehicles in the yearly event. A highlight of the show is the interactive crowd participation award, where the people attending the show vote for their favorite vehicle and motorcycle. The winners of the People’s Choice receives the largest trophy and cash award presented at the show. This type of feedback keeps GCRA in contact with the crowd’s interests when selecting the vehicles for future shows.  The 2022 Custom Auto Show had over 70 vehicles and 15 vendor booths.  

Show hours :  

Friday – 5 p.m. to 10 p.m

Saturday – 11a.m. to 9 p.m

Sunday – 10a.m. to  5 p.m.  

Gate Prices :  $14.00 Daily or $25.00 for Weekend Pass- subject to center fees (Children 12 and under FREE with paid adult admission)