It’s National Travel & Tourism Week!

Happy National Travel and Tourism Week! The travel industry is pivotal to our economy, communities and in connecting America.

We’re highlighting travel’s essential impact on our economy & countless communities across the country.

$2.8 Trillian Economic Footprint

$1.3 Trillion in Travel Spending

15 Million Jobs Supported

2.5% of U.S GDP

What Is National Travel and Tourism Week (NTTW)?

Established in 1983, National Travel and Tourism Week (NTTW) is an annual tradition to celebrate the U.S. travel community and travel’s essential role in stimulating economic growth, cultivating vibrant communities, creating quality job opportunities, inspiring new businesses and elevating the quality of life for Americans every day.

TRAVEL. Powering the Economy. Connecting America.

National Travel and Tourism Week celebrates the industry’s critical role in powering our nation’s economy, communities and connections. Together, let’s demonstrate our industry’s critical importance—in every corner of our country. Travel is a $2.8 trillion industry that supports nearly 15 million American jobs while fueling other important industries like manufacturing, health care and agriculture—all which depend on travel to generate business, spur innovation and support education. In 2022, the La Crosse Region generated $304.6 million in Direct Visitor Spending and $34.7 million in State and Local Taxes alone!

The travel industry is essential to America’s success—it is an economic powerhouse that unites people, benefits society and is paramount to the United States’ global competitiveness. It’s important to continue to grow this vital sector of the U.S. economy. We must elevate the perceived value of the industry among policymakers, opinion leaders and business leaders.

“Tourism Matters to Wisconsin.”

Travel Is Essential To You”

We look forward to continuing to welcome visitors in 2024 and beyond! From Grandad Bluff to the great Mississippi River and each business in between, tourism to the La Crosse Region contributes so much to our local economy and the spirit of our community. From all of us at Explore La Crosse, we are excited for all of the promising things ahead for travel in the La Crosse Region, state of Wisconsin, and United States.